Tips from Shop Owners: Twitter Tuesdays

May 29, 2012

In our series aimed at helping shop owners, this week's tip is about marketing.

There’s a marketing theory that says it takes three exposures to make a sale. It can be anywhere: online, in a magazine, at a craft fair, on a blog, or twitter. After seeing a product three times, people recognize it and are more likely to buy it.

I want to try a simple experiment to see if it works: Just tweet your best product from your shop.

Hop on Twitter and use your 140 characters to lead people to your shop. Pick a feature to highlight, link to your shop, and leave about 15 characters space so it can be re-tweeted.

Here’s my example: New Mobius Loop Earrings perfect for a picnic in the park, dangly, light and kinetic! tinylink.toyourshop @shapeways

If every shop owner does this on Tuesday, not only will you each see an increase of direct traffic to your page (from people clicking on your link) but also hopefully the traffic in Shapeways Shops as a whole goes up. Once people are on your shop page, they can see related products and shop for them too, increasing exposure for everyone.

So get set for today's TWITTER TUESDAY. The best time to tweet is 9:30am your local time, but anytime will do!

On Wednesday, I’ll tweet the results of our efforts. If it works, we could make it a weekly thing.

Happy Tweeting!

Natalia

ps: If you have a tip to share, email me at natalia@shapeways.com so we can share our collective knowledge!