# Personal Manufacturing in the Press

October 11, 2011

What an awesome day it has been for Shapeways and it’s community in the press with an article in [Forbes](http://www.forbes.com/sites/techonomy/2011/10/10/mass-production-for-the-masses-shapeways-ceo-peter-weijmarshausen-on-the-rise-of-personal-manufacturing/) and a [feature on Dutch television](http://www.rtl.nl/xl/#/u/4344bfea-17e2-44b9-b6da-d50c3afed58c/), the personal manufacturing movement is gathering more momentum by the day.

The article in Forbes featured an interview by Adam Ludwig with Shapeways CEO Peter Weijmarshausen on the [rise of personal manufacturing](http://www.forbes.com/sites/techonomy/2011/10/10/mass-production-for-the-masses-shapeways-ceo-peter-weijmarshausen-on-the-rise-of-personal-manufacturing/).

> **_Q. Shapeways is part of a larger movement of technology-driven DIY culture. Beyond manufacturing, what’s next?_**  
> _A. What’s happening with the democratization of production is game_  
> _changing. With this at your fingertips, the world is a different place._  
> _Having access to this kind of technology will change the way products_  
> _are consumed and developed. Think of the fact that you can mix materials_  
> _on an almost molecular level. Next, you’ll be able to create new_  
> _materials that we’ve never had before. You can mix strong and soft_  
> _materials. You can engineer how a product will break if you put too much_  
> _stress on it. Mix electronics into it, and we’ll see things you can’t_  
> _even imagine now._

As part of the [Shapeways community](/content/community/index.html) you are already well aware of the massive potential of 3D printing to create and sell your own products in a way that has never been available to independent makers without massive investment in tools and raw materials.  We usually see that the [Shapeways Shop](/content/shops/index.html) owners will share in the increased interest that this press coverage generates with increased sales so [make sure your shops are up to date](/content/betashops/how_to_promote_your_shop/index.html) with great [images](/content/blog/archives/469-How-To-Photograph-Your-Designs.html) and descriptions.

If you have a great story or project to share that may interest the press, share it in the [‘It Arrived’](/content/forum/index.php?t=thread&frm_id=91&/index.html) forum so we can use it as a case study next time we talk to the press.